Wednesday, June 30, 2010

Cortazar's Democratization of Fashion

The man who dazzeled the fashion world with his feminine and wearable designs in the fashion house of Ungaro has now decided to take his designs to all the women, no matter the social status, shape or form, of his country. I'm talking about the talented Esteban Cortazar, the Colombian designer who at the age of 15 was already having his pieces shown in the most acclaimed runways of the world. Cortazar was born in Bogota, Colombia in 1984 but grew up in the Miami Beach where his two very artistic parents introduced him to the design world, where he showed unusual talent.
Despite all the glamour and elegance that comes with being a renowed designer, Cortazar's latest project shows that he is connected to his first country's roots and to all the women in it. He has announced that on July 26 he will be presenting his first economic line for the chain retailer EXITO. (To those who don't know much about Colombia this would be the equivalent of Target.) The line will be presented in the country's most important fashion event, Colombiamoda, and will hit stores the next day.
In an interview with the newspaper El Tiempo, the young designer says, "It is the true democratization of fashion." Cortazar wants with this line to give women all the neccesary elements to be elegant but modern women at an affordable price. The line is made up of 85 clothing garments and 15 accessories, ranging in the price range of $19.000 to $400.000 colombian pesos. ($10 to $200 dollars)
With a joint effort between Paris and Colombia the line is sure to be a success, lets just hope he decides to do one with a retailer in the US so we can all enjoy his talent.

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